How PR and Marketing helps Drone and Sensor Businesses Take Off

Here Philip Hicks and Jamie Allan partners in ARPAS-UK member Pravo Consulting’s joint initiative Campaign Catapult, the UAS, robotics and sensors specialist agency – discuss the role of marketing as an essential and key part of the sales process. Ensuring you stand out – from start-ups to large enterprises – ensuring you get your message across in the most efficient and effective way, is all important to reach stakeholders and decision-makers.

Through the demonstration of use cases and results-focused programmes attendees will learn how to create a standout presence in an increasingly competitive and crowded market. Communications strategies will include a range of channels including social media, specialist press and connecting with prospective customers through user groups, events and digital marketing.

Speakers:

Jamie Allan is frequently consulted on UAV matters by a range of international clients across multiple sectors including start-ups, multi-national businesses, investors, VC firms and prestigious management consultancies, as well as being retained by a select few as a trusted, strategic adviser to the board.  Jamie’s enviable and unique drone expertise of not only winning prestigious contracts with a range of blue-chip clients, but of also creating an award-winning drone service capability from scratch and project managing operations across continents, means that he has intimate knowledge of every aspect of a successful UAV enterprise. Additionally, he astutely bridges the gap between regulators and the commercial industry.

Philip Hicks is the multi-award-winning founder and principal consultant of disruptive tech and innovation PR consultancy Pravo Consulting and co-founder and partner in Campaign Catapult a joint service agency that provides business development, PR research, bid support and marketing for drone, robotics and AI clients in civilian and defence markets. He devised the launch and led PR for a European rotary drone OEM and has worked on technology and aerospace-related programmes in Russia and the Middle East, latterly supporting the UK’s drone industry association ARPAS-UK and a number of global sensor businesses.